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17/05/2019 - Product news

Beauty EQ: New Avène Physiolift Serum review

As you get older, you don’t want to wear a mask of makeup to ensure your skin glows, which is why an effective skincare routine is so important. Editor Trudi Brewer shares a potent new anti-ageing duo from Avène that hydrates skin and smooths lines so well you can ditch the foundation.

What is it?
Avène Physiolift Smoothing Plumping Serum is lightweight and designed to target moisture loss while firming and improving the overall texture and tone of the skin. Applied under your moisturiser or BB cream, this serum acts like a moisture-magnet for dry, ageing complexions.

What's in it?
The serum contains two forms of hyaluronic acid (hyaluronic acid microspheres and hyaluronic acid mono-oligomers), which give an immediate plumping effect on the surface of the skin, while tripling the moisture levels in the deeper layers of the epidermis over time for longer term results. Ascofilline, found in brown algae, firms and further hydrates, and vegan-friendly plant-based antioxidants help to reignite your own collagen production. Finally, like all Avène products, mineral-rich thermal spring water forms the base of the serum to help soothe the most sensitive of skins.

How does it work?
Used twice a day, it has an instant firming and tightening effect on the skin. Then, over time, the ingredient combination of moisture-magnets and antioxidants work below the surface of the skin to plump and hydrate the complexion from the inside out. A little goes a long way, use two pumps (I warm the serum between my fingers), pat it on, and in sweeping movements gently massage the serum into the skin.

To check out the full article: https://www.beautyeq.co.nz/new-blog/2019/3/4/new-avne-physiolift-serum-a...
Photo Credit: Beauty EQ

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